Rather than waiting for your audience to think up objections to the points you make, do it yourself. It draws on data from Solbergs Facebook posts from February 27, 2020 to February 9, 2021 (i.e., starting from the day when the first case of COVID-19 was recorded in Norway until the time of data collection for this study). Some popular topics include gun control, climate change, immigration reform, and animal rights. Methods 2.1. Many thanks to all Norwegians for the patience, love and solidarity we now show each other. Accessed 15 Jun 2021, Ghio D, Lawes-Wickwar S, Tang M, Epton T, Howlett N, Jenkinson E (2020) What influences peoples responses to public health messages for managing risks and preventing infectious diseases? Moreover, Solbergs posts also subtly utilised the Norwegian concept of friluftsliv, which translates as free air life, a philosophy of outdoor living and connection with nature (Henderson and Vikander 2007). Peter Lang Incorporated, New York, Enli G, Rosenberg LT (2018) Trust in the age of social media: Populist politicians seem more authentic. https://www.uib.no/aktuelt/135017/stolar-meir-p%C3%A5-erna-og-mindre-p%C3%A5-naboen. Sage, Thousand Oaks, CA, CrowdTangle (2021) CrowdTangle Team. Sources of crisis communication, such as leaders and public health officials, are perceived to be reliable and trustworthy when they exhibit concern and care (Heath and O Hair, 2010). Accessed 11 Jun 2021, Reddy BV, Gupta A (2020) Importance of effective communication during COVID-19 infodemic. Similarly, Utz et al. We see Solberg personifying the challenges of COVID-19 by referring to how the times have been challenging for all of us. FullStory, Google Universal Analytics, Crowdtangle extracts both historical and current data of post contents and metadata such as the date the post was made, number of likes, other reactions and shares. Similarly, Moss and Sandbakken (2021) analysed data from press conferences and interviews with members of the public and found that many participants mentioned liking how the government talked of a spirit of dugnad (dugnadsnd), appealing to shared voluntary work rather than strict rules. Persuasive speeches about Covid-19 can provide the audience with valuable insights on how to best handle the pandemic. Use the Previous and Next buttons to navigate the slides or the slide controller buttons at the end to navigate through each slide. On This Page. The COVID-19 pandemic is first and foremost a public health crisis, whatever its immediate strategic knock-on effects, or longer-term geopolitical implications. For example, these tools enable you to communicate They use social media to spread messages farther and faster than it would be possible with traditional media (Sutton et al., 2013). According to Boin et al. Christensen and Lgreid (2020) attribute the high-performing handling of the pandemic in Norway to the initial focus on suppression, followed by a control strategy. By getting vaccinated you reduce your risk of serious illness. A solution to something we have been dealing with for a year and three months. Hum Commun Res 36(3):397422. This year I hope we can take our dreams back. In the meantime, to ensure continued support, we are displaying the site without styles You now have the tools you needed to write a persuasive essay about Covid-19. By using data from social media, our findings also add to the understanding of the increased personification of politics and how leaders utilise this personification to communicate government measures and engage with the public during a crisis. Despite the criticism of imbibing such cultural repertoire, the alignment of the key values of Norwegian society with the core message of encouraging collective action is essential for a crisis narrative to be politically effective (Boin et al., 2016). In: Roos M, Berge KL, Edgren H (eds) Exploring textbooks and cultural change in nordic education 15362020. That is why we have today announced new national austerity measures next week. Erna Solbergs use of persuasive narrative in Facebook posts, seems therefore to have been effective in the management of the COVID-19 pandemic, but her latest unfortunate incident goes to show how politicians management of crises is tenuous and highly dependent on public trust. A study by Blix et al. For crisis communication to be effective, the information provided to the public should not be too factual or portray leaders as distant from the citizens (Shen, 2010; Lunn et al., 2020). Unsurprisingly, at a time of near-universal emergency, governments of all hues - from dictatorships to democracies - are enlisting their armed forces to help combat the pandemic. If material is not included in the articles Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. We have them for you! According to Boin et al. Thus, Solberg embeds references to her private life, which also helps to personify the messages in her posts and thus relate with the public. As digital media technologies became popular resources for getting and spreading information, public officials and leaders also increasingly started using them as domains during the crises. This study adds to our knowledge about how persuasive narratives are incorporated into the social media communication strategies of leaders and highlights the usefulness of this framework for studying ongoing and future crises. Therefore, my appeal to you who want to study: do not put your life on hold, but apply for education this year! As these are not the direct effects of the COVID-19 infection, but a result of the contagion containment measures imposed on citizens by the government, we observe Solberg taking responsibility and providing solutions to help. This will lead to less intensive capacity for other seriously ill people. Moreover, always take note of the sources you use so that you can cite them properly in your paper. 412445, Han RH, Schmidt MN, Waits WM, Bell AK, Miller TL (2020) Planning for mental health needs during COVID-19. 10. It is probable that good governance and responsible leadership demonstrated by the Norwegian cabinet and Prime Minister Erna Solberg contributed to this success. My interests include staying up late and taking naps. Relevant Ideas When choosing What to Write About When choosing the right . In these posts, Solberg also shared pictures of herself being outdoors. Sample Of Persuasive Essay About Covid-19, Persuasive Essay About Covid-19 In The Philippines - Example. On This Page Use reliable sources from governmental agencies, health organizations, and accredited universities. Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. J Change Manag 21(1):6686. Covid19 has drastically changed the way people interact in schools, markets, and workplaces. Persuasive speeches about Covid-19 can provide the audience with valuable insights on how to best handle the pandemic. Moreover, it is also essential that leaders do not make promises that are impossible or unrealistic, because doing that can impede the persuasiveness of their narrative by affecting their credibility later (Boin et al., 2016). Leverage current events and the shifting attitudes of the country to teach applicable public relations lessons. Out of her 271 posts, 157 of them were about COVID-19 and were chosen for analysis. This adaption from a communicative stance to a more persuasive one could result from not only the perceived severity of the situation, but also the perceived risks of pandemic fatigue. Trust sows the seeds of freedom, and a little respect truly does go a long way. FOR: Vaccines save lives. In Solbergs posts, we see that she displays confidence but also the reality of uncertainty and concern, which is a sign of effective leadership and shows bounded optimism (Brassey and Kruyt, 2020). What unites us is more important than what separates us. Hence, Solberg used Facebook to capitalise on a wide-reaching social medium (Hallahan, 2010). This Facebook post, shared soon after comprehensive shut-down measures were introduced, shows how important, for Solberg, was Norwegian solidarity expressed as we (March 12, 2020): Dear everyone. Google Scholar, Werliin R, Kokholm M (2016) Device study: Social media across the Nordics. For instance, you can choose a topic like Why Covid19 vaccine should be mandatory in the United States.. Also, by utilising humour, Solberg adapts the tone of her messages, a tactic that has been found to significantly affect audiences attitudes and behaviours, help people manage their emotions, and strengthen support for pandemic measures (Lee and Basnyat, 2013). So don't let the doubts stop you, start writing! These were the theme Responsibilization and togetherness, presented via the references to Norwegianness and the cultural concept and practice of dugnad. We have included some posts under each theme to illustrate our analytical process and illuminate the themes (Sandelowski, 1994). We are now where the Netherlands was at the beginning of September. 2020. https://www.mckinsey.com/business-functions/organization/our-insights/how-to-demonstrate-calm-and-optimism-in-a-crisis. In addition, by relating with the public on an everyday basis and through the acknowledgment of shared challenges during crisis, Solbergs narrative also appears empathetic. For example, with the re-opening of DNT [Den Norske Turistforening] cabins in mid-2020, Solberg in her post on June 11 emphasized the importance of being outdoors in fresh air: We need to use our bodies and get out into the light and fresh air. The images or other third party material in this article are included in the articles Creative Commons license, unless indicated otherwise in a credit line to the material. Here are some examples of argumentative essays on Covid19. Adopting the correct and effective strategy indeed heavily influences the outcomes of crises. Schematic formulation of a theme from the categories captured in posts. https://doi.org/10.21203/rs.3.rs-192098/v1. The authors posit that in a pandemic it is crucial to create and use meta-narratives that are a good fit with the context in order to aid meaning-making and increase compliance. Accessed 20 May 2021, Wang W, Shen F (2019) The effects of health narratives: Examining the moderating role of persuasive intent. on the pages you visit on our site. The data was analysed through thematic analysis (Braun and Clarke, 2006): in the first step, we read all posts and generated the first set of codes. Cureus 8(10). In incorporating these frame functions, leaders are posed with various choices and decision-making such as how they choose to or not choose to dramatise the situation, the language that they use and how they appeal to the colleactive emotions and stress. Further, we concur with Christensen and Lgreid (2020) who write that the political leadership has succeeded well in connecting governance capacity and legitimacy using the argument that Norway had sufficient resources to deal with the crisis. She also used an engaging communicative style when interacting with her followers: Then the holiday is over a different summer, a little cold, weekly meetings in the Governments Corona Committee on video, beautiful nature experiences from Norway and a lot of rain. Antnio Guterres is the ninth Secretary-General of the United Nations, who took office on 1st January 2017. Solberg emphasized the impact of loneliness, for example, during one of the first holiday periods during the pandemic when comprehensive shut-down measures were introduced, she wrote: Many people may feel lonely during holidays such as Easter, and the corona crisis exacerbates this. Humour was used as a tool to engage with the public and help them relate and comply to the COVID-19 restrictions. https://doi.org/10.1016/j.arcmed.2020.06.014, Article Then, transition into the body of the essay and present evidence to support your points. (It's helpful to recal. Covid-19 has been an ever-evolving issue, with new developments and discoveries being made on a daily basis. The COVID-19 pandemic continues to rapidly evolve, and social media plays a pivotal role in meeting the communication needs of the public during such crisis (Van Dijck, 2013). Everything will be fine [Alt blir bra] was one of the campaigns that spread because of the COVID-19 crisis in Norway depicting pictures of a rainbow. Pandemic fatigue has been defined by the WHO as a lack of motivation to adhere to recommended protective behaviours (WHO, 2020b). The COVID-19 pandemic provides an opportunity to focus on the importance of achieving a sustainable future for all people and the planet, the President of Timor-Leste said in his speech to. In doing so, the messages also emphasise self-efficacy and trust in the government. Furthermore, you can also ask an expert persuasive essay writer to help you improve your essay. For example, on New Years Day following the Gjerdrum community disaster (a sudden and unexpected mudslide that destroyed several residential houses) and rise in the number of infections during the holiday period (2125 reported cases on December 29, 2020), Solberg posted the following post: [] During the year we have put behind us, Norway has lined up for the big dugnad. However, it has also given rise to many opportunities. Our theme of Relating to the public thus encapsulates frame function of showing empathy for developing a persuasive narrative, as per Boin et al. (2016), a leaders personification of suffering is instrumental in showing empathy because the public is then able to relate to them. Every persuasive speech and essay needs to have three essential components. https://doi.org/10.7759/cureus.849, Enli G (2014) Mediated authenticity. This paper by focusing on the Norwegian case and more specifically on the Norwegian Prime Ministers Facebook use during the time of COVID-19 pandemic aims to explore the use of social media platforms by political leaders during crisis. Politiken. Leaders in countries such New Zealand, UK, Brazil have also been found to have used a similar narrative emphasizing patriotic duty, love of country, and coming together as one, to mobilise community action (Dada et al., 2021). Crisis is defined as a rare, and significant public situation creating undesirable consequences (Coombs, 2015; Gruber et al., 2015). Some persuasion strategies that make intuitive sense, however, do not seem to have the desired result. https://doi.org/10.1057/s41599-022-01051-5, DOI: https://doi.org/10.1057/s41599-022-01051-5. Patient Educ Couns 103(5):873. https://doi.org/10.1016/j.pec.2020.03.027, Article On the other hand, past performances, and reputation also play an important role in increasing leaders personal credibility in the face of crisis (Boin et al., 2016). Only by acting in solidarity can communities save. Moreover, by using emotional appeals, leaders can influence attitudes and behaviours as well as induce compassion (Ghio et al., 2020). We now have the highest number of hospitalized patients with COVID-19 since May We also see that the infection has begun to spread to older age groups. Norway is at the beginning of the second wave of infection The virus is spreading rapidly and all counties now have outbreaks. Accessed 28 May 2021, Golbeck J, Grimes JM, Rogers A (2010) Twitter use by the US Congress.
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persuasive speech about covid pandemic